Judd weis

Board Chairman and CEO of Persensus Health Solutions

Judd brings 38 years of business leadership and health care innovation experience. His 25-year career at Procter and Gamble taught Judd how to drive growth by linking consumer and marketplace insight to strategy and execution.

As part of his role as the CEO of The Cincinnati Consulting Consortium, Judd spent more than a decade working with TriHealth (a five-hospital traditional health system) to create and perfect what is now Persensus Health Solutions’ Consumer-Centric approach to strategy and improving clinical outcomes.

Persensus’ methodology, PRISM™, has been used successfully across multiple use-cases, including dental health, since 2013.  PRISM leverages Psychographic Segmentation and a proprietary algorithm to guide the development of enterprise and brand strategy as well as the execution of highly persuasive marketing campaigns.

Judd has previously served as a Director on four other company Boards and served on the Board for Boy Scouts of America’s Dan Beard Council.